Screencasting and MailChimp

In week seven, we were each given a program to learn about and we had to use screencast software to teach our fellow students about the program. 

I chose to use Screen-Cast-O-Matic for my recording. The downloadable software was user friendly and had all of the features I needed. The video editor had to be used online because I didn't have a subscription for the offline version. This wasn't an issue for me. 

Here is my presentation on MailChimp!


The only thing I didn't like about this project was that it had to be under five minutes, and that didn't feel like enough to me. Here is the entirety of the information I found about MailChimp. 


MailChimp is and all-in-one marketing platform for small businesses that was founded in 2001 by Dan Kurzuis and Ben Chestnut. Dan and Ben had a full-time business and started MailChimp on the side; it was nothing more than an email marketing service.

By 2007, Dan and Ben realized that MailChimp was much more lucrative than their primary business. So, they chose to give that up and focus entirely on MailChimp. They immediately started rolling out new marketing tools to keep up with the changing needs of their MailChimp customers.

MailChimp values their employees. They show this by offering leadership development, learning resources, and enriching experiences both in and out of the office. They partner with Clayton State University to ensure MailChimp employees can get the education they need to succeed in starting their own small business. Finally, MailChimp invests in small and medium businesses. Especially those businesses that are founded by employees of MailChimp and students of Clayton State University.

Dan and Ben announced on September 13, 2021 that they had plans to be acquired by Intuit in 2022. Intuit currently owns QuickBooks, TurboTax, Mint, and Credit Karma. Dan and Ben will continue to be involved in the company. They feel that going with Intuit is the right choice because they will still be able to focus their efforts on small businesses, while also giving the businesses access to the many other services that Intuit has to offer.

MailChimp can be utilized without paying for a subscription, though it is recommended to have one. Plans run from as little as $9.99 a month to as much as $299.00 a month, with $14.99 a month being their most popular plan. There is also a pay-as-you-go option where you buy credits to only send mass emails as-needed. This would be a fantastic choice for businesses who do not need to stay in contact with their customers on a regular basis and do not have a huge contact list.

I really enjoyed learning about MailChimp and sharing what I learned with my classmates.


Comments

Post a Comment

Popular posts from this blog

Using Audacity

       In week nine of Multimedia Apps and Tools at CCV, we were introduced to Audacity and asked to make a short recording to familiarize ourselves with the software.      I chose to read Baby's Santa Mouse by Michael Brown. It is a short children's book that my parents read to me and I now read to my kids. Please enjoy! Baby's Santa Mouse by Michael Brown, read by Liz Merritt        I enjoyed getting back into the swing of using Audacity. I had used it a lot when I was in high school (10+ years ago) to record the audio from YouTube videos of my favorite songs. Basically, the updated version of recording a song from the radio, and the old school version of... whatever kids do now to pirate terrible copies of music.      The basic controls in Audacity are clearly labeled and easy to use. When you hover over a button, it tells you what that button is for. This is fantastic for anyone who isn't entirely sure what the li...
Read more

Webware, Freeware, and Apps

 Week of October 5, 2021. This week we focused on creating e-portfolios on Google Sites. This was easy, after last week when we created websites on a different platform. You can find my e-portfolio here: https://sites.google.com/view/lizrobertsonmerritt/home   We were also given the opportunity to learn about webware, freeware, and apps.               Webware is software that is used entirely online. Unlike downloadable software, the user does not have to have a specific computer or operating system for the program to work. Canva.com is one example of webware, when used on a computer. This type of software comes in handy when a user only has a small amount of storage space on their computer, wants to be able to access the program from more than one computer, or has the wrong operating system for a downloadable version (Mac vs. Windows). The major drawback, is that the user needs to have internet access t...
Read more

Accessibility in Media

               The week six assignment in the Fall 2021 semester of Multimedia Apps and Tools was to create a slideshow with a minimum of four edited pictures. My slideshow highlights my business, Guest Memorials, and includes six edited pictures. Please enjoy:               This week, we also discussed accessibility when creating online content. I think the phrase that really stood out to me was “there is no such thing as an average user!” Having recently learned of multiple neurodivergences within myself, I have been working to break down some of my ableist thinking. The reminder that the most basic accessibility tools can help everyone was important for me.               I heard an example once about the idea that accessibility helps all. The example was wheelchair ramps. I can’t immediately find anything that sa...
Read more